文章基本信息

标题：When Journalists Say What a Candidate Doesn’t: Race, Nation and the 2008 Obama Presidential Campaign
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作者：Penelope Sheets ; Charles M. Rowling
期刊名称：International Journal of Communication
印刷版ISSN：1932-8036
出版年度：2015
卷号：9
页码：23
语种：English
出版社：USC Annenberg Center
摘要：Research indicates that U.S. news coverage of non-White political candidates tends to be race-focused and often prompts White voters to bring racial considerations to the polls. Indeed, racial considerations likely cost Barack Obama a significant percentage of White voters in the 2008 presidential election. Nonetheless, scholarship also suggests that Obama aggressively sought to transcend difference—racial or otherwise—during his 2008 campaign via explicit appeals to the national identity. Given these competing dynamics, we conducted a content analysis of both Obama’s nationally televised campaign speeches and U.S. news coverage to assess the relative salience of nation- and race-related language present in this discourse. We find that Obama consistently emphasized nation over race, but that journalists overwhelmingly reprioritized race over nation.
其他摘要：Research indicates that U.S. news coverage of non-White political candidates tends to be race-focused and often prompts White voters to bring racial considerations to the polls. Indeed, racial considerations likely cost Barack Obama a significant percentage of White voters in the 2008 presidential election. Nonetheless, scholarship also suggests that Obama aggressively sought to transcend difference—racial or otherwise—during his 2008 campaign via explicit appeals to the national identity. Given these competing dynamics, we conducted a content analysis of both Obama’s nationally televised campaign speeches and U.S. news coverage to assess the relative salience of nation- and race-related language present in this discourse. We find that Obama consistently emphasized nation over race, but that journalists overwhelmingly reprioritized race over nation.
关键词：race; nation; news values; Obama; 2008 U.S. presidential election