文章基本信息

标题：Advertisement Spending and Income: An Aggregative Analysis
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作者：Baiding Hu ; Amal Sanyal
期刊名称：Theoretical Economics Letters
印刷版ISSN：2162-2078
电子版ISSN：2162-2086
出版年度：2016
卷号：06
期号：02
页码：356-366
DOI：10.4236/tel.2016.62040
语种：English
出版社：Scientific Research Publishing
摘要：Existing studies tend to investigate cross-sectional relations between GDP and advertisement at the firm or industry level. The present study focuses on the long-run relation between GDP and aggregate advertisement spending using United States data for the period 1900-2007. Granger causality tests indicate the temporal precedence of GDP. A cointegration analysis shows that, as GDP increases, it causes advertisement spending to increase at a rate faster than its own growth. Faster growth relative to GDP is accompanied with a negative autonomous trend of advertisement spending. This trend appears consistent with the continuous technical progress in advertisement.
关键词：Advertisement Spending;GDP;Granger Causality;Cointegration