文章基本信息

标题：Perceptions of Social Responsibility of Prominent Fast Food Restaurants
本地全文：下载
作者：Carissa J. Morgan ; Nicole Olynk Widmar ; Elizabeth A. Yeager 等
期刊名称：Modern Economy
印刷版ISSN：2152-7245
电子版ISSN：2152-7261
出版年度：2016
卷号：07
期号：06
页码：704-714
DOI：10.4236/me.2016.76074
语种：English
出版社：Scientific Research Publishing
摘要：In this study, U.S. resident’s perceptions of social responsibility of prominent fast food restaurants were investigated. A survey conducted in April 2015 collected information from a sample targeted to be representative of the U.S. population. In total, 302 completed participant’s responses were analyzed (n = 302). Using a best-worst choice experiment question, participant’s choices for “most” and “least” socially responsible fast food restaurants were analyzed, resulting in individual’s relative perceptions of social responsibility amongst the restaurants studied. Results indicate that of the fast food restaurants studied, Panera Bread was perceived to be the most socially responsible restaurant, followed by Subway and Chick-fil-A. In contrast, McDonald’s, KFC, and Taco Bell were perceived to be the least socially responsible of the fast food restaurants studied. Additionally, relationships amongst participant’s perceptions of social responsibility in fast food, demographic factors, consumption practices, and knowledge of fast food business practices were analyzed. Significant relationships were found amongst “being female” and “self-reported knowledge of fast food business practices” with “perceptions of the social responsibility of fast food restaurants”.
关键词：Fast Food;Restaurants;Perceptions;Social Responsibility;Best-Worst Scaling