文章基本信息

标题：E-Marketing Development and Its Application in Textile Sector of Pakistan—A Theoretical Review
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作者：Muhammad Abrar ; Xinming Deng ; Asif Ali Safeer 等
期刊名称：Journal of Service Science and Management
印刷版ISSN：1940-9893
电子版ISSN：1940-9907
出版年度：2016
卷号：09
期号：03
页码：243-254
DOI：10.4236/jssm.2016.93031
语种：English
出版社：Scientific Research Publishing
摘要：Textile sector plays very important role in the economy of Pakistan. It contributes in the form of foreign remittances receipts for textile products exports to international markets. At present global environment, the Pakistan textile sector is not fully apply the latest marketing tools to increase exports and market share in the international markets. In this paper, we presented the E-marketing development model which explained the whole process of e-marketing application like environmental scanning, review marketing goals, and with considering all 4 Ps to make effective decisions for the textile organizations. This model comprehensively guides the companies for effective decision making regarding the application of e-marketing in the textile sector of Pakistan. This current work attempts application of e-marketing in the textile sector of Pakistan and how this e-technology can be rewarding to promote the textile business of Pakistan in the local and foreign markets. This paper also guides the managers to implement e-marketing model in the organizations practically for effective decision making.
关键词：Business to Business;E-Marketing;Advertising;Exports;Internet;Textiles;Website