文章基本信息

标题：The Newsvendor Problem Based on Multiple Reference Points
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作者：Sen Zhou
期刊名称：Open Journal of Social Sciences
印刷版ISSN：2327-5952
电子版ISSN：2327-5960
出版年度：2016
卷号：04
期号：09
页码：227-240
DOI：10.4236/jss.2016.49019
语种：English
出版社：Scientific Research Publishing
摘要：This article will introduce the minimum requirement and the statue quo reference points into newsvendor model. Then the problem of decision bias can be well explained through researching multiple reference points. Many papers confirm the loss aversion is one of the important factors in the decision-making bias and plays an important role in ordering decisions. We propose crossing failure is more important than the loss aversion depending on the decision maker’s degree of the aversion. In this note, we present situation where minimum requirement and status quo reference point impact the order decision and give a breakthrough in the study of multiple reference points of newsvendor problem.
关键词：Minimum Requirement;Statue Quo;Multiple Reference Points;Newsvendor Model;Decision Bias