期刊名称:American Journal of Industrial and Business Management
印刷版ISSN:2164-5167
电子版ISSN:2164-5175
出版年度:2016
卷号:06
期号:06
页码:717-731
DOI:10.4236/ajibm.2016.66066
语种:English
出版社:Scientific Research Publishing
摘要:This paper reports the findings of an empirical study on the low-cost airline market. A lot of literatures on low-cost carriers’ business model agree that low-cost airlines operate with high load factors. However, due to variations in the market development life cycle of low-cost carriers from one region to another, empirical evidences have shown mixed results of the effect of increasing airline capacity on load factor. The paper therefore extends this analysis by examining two airlines in Kenya over 72 months period; and explores such impact using panel data to capture both time-series and cross-sectional elements over the period. Findings indicate that fleet capacity is a significant positive predictor of load factor. The paper finally underlines that increasing capacity by 1 seat will result in an increase of 0.03% in load factor.