文章基本信息

标题：Mediating Role of Route Characteristics on Effect of Low-Cost Carriers on the Airline Market in Kenya
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作者：Michael O. Aomo ; David O. Oima ; Moses N. Oginda 等
期刊名称：American Journal of Industrial and Business Management
印刷版ISSN：2164-5167
电子版ISSN：2164-5175
出版年度：2016
卷号：06
期号：05
页码：614-639
DOI：10.4236/ajibm.2016.65058
语种：English
出版社：Scientific Research Publishing
摘要：Studies show that low-cost carriers have gained 15.2% market shares while enplanement had increased by 38% following their emergence. Whereas frequency is directly influenced by airlines’ key factor such as turn-time, it, on the other hand, influences directly other airline market parameters. This proposes a mediation possibility. However, the mediating role of frequency on the relationship between turn-time on carriers’ market share, and the effect of low-cost carrier in Kenya was still unknown. The purpose of this study, therefore, was to investigate the mediating role of route characteristics on the effect of low-cost carriers on the airline market in Kenya. The specific objective of the study was to determine the effect of the mediating frequency on the relationship between turn-time and carriers’ market share. Using panel data of 2 airlines to capture both time-series and cross-sectional elements over the 72 months period, this paper will illustrate that frequency partially and off-the-scale significantly mediates turn-time-carrier’s market share relation. Path regression analysis is used to track the influence of the mediating route characteristics.
关键词：Carriers’ Market Share;Frequency;Low-Cost Carriers;Turn-Time