文章基本信息

标题：“Lift the veil to sell” Concept to Visual Merchandising: Case of a Supermarket
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作者：PURABEE PURNASHA MISHRA ; ARUNA KUMAR MISHRA
期刊名称：Journal of Entrepreneurship, Business and Economics
印刷版ISSN：2345-4695
出版年度：2015
卷号：3
期号：1
页码：50-80
语种：English
出版社：Scientificia
摘要：As the current political scenario is different and new rules are coming for FDI in India, in either case the retailers have to realign their USP and make strategies to meet the current customer requirements. In the list first comes the store experience now that we are talking of cleaning India as a movement we need to ensure the same in a retail store which will immediately enhance the store experience. As in case here we will see the minimum things we would need to sell better and make the merchandise visible rather than other distractions. This paper is about exploring why and how to design the planogram for visual merchandising of the supermarket for regional indigenous retailers, by taking reference of the other retailers and also common merchandising techniques widely acceptable. The study was done by observation and feed back of the retail professionals. This is case of a retail store found in the main road where small changes can make customer experience better which can be used in other retail outlets also small, big, new, old anyone in such case. Research paper