文章基本信息

标题：Development and Challenges of Sports Tourism in Pakistan
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作者：Muhammad Ashar Asdullah ; Rana Navid Ahmad ; Zahida Parveen 等
期刊名称：Journal of Tourism, Hospitality and Sports
印刷版ISSN：2312-5187
电子版ISSN：2312-5179
出版年度：2015
卷号：9
页码：24-33
语种：English
出版社：International Institute for Science, Technology Education
摘要：Tourism is one of the most rapidly growing industries in the world, which accounts for 10% of the global GDP. It is an important mean of income generation, job creation, poverty reduction, foreign exchange earnings and promotion of cross-culturing understanding. It comprises several types of activities including transportation, communication, hospitality, catering, entertainment and advertisement. The aim of this research is to analyse development and challenges faced by sports tourism in Pakistan. Literature is reviewed for this purpose. Data has also been collected from 60 respondents and simple random sampling technique is used for analysis. Closed ended questions were asked from all the respondents. Data analysis tools used for research are mean, mode, median, graphs and percentages. The strength analysis shows the results of research study which concludes that the mean, mode and median tool overall result are above 70% which proves that more development in sports tourism enhances its growth. Good governance has positive impact on sports tourism and more safety and security provided by government may enhance the growth in sports tourism and more tourists will come which encourage the growth of sports tourism industry. This study is of great importance to both academia and practitioners in the tourism Industry of Pakistan as less work has already been done in this field.
其他摘要：Tourism is one of the most rapidly growing industries in the world, which accounts for 10% of the global GDP. It is an important mean of income generation, job creation, poverty reduction, foreign exchange earnings and promotion of cross-culturing understanding. It comprises several types of activities including transportation, communication, hospitality, catering, entertainment and advertisement. The aim of this research is to analyse development and challenges faced by sports tourism in Pakistan. Literature is reviewed for this purpose. Data has also been collected from 60 respondents and simple random sampling technique is used for analysis. Closed ended questions were asked from all the respondents. Data analysis tools used for research are mean, mode, median, graphs and percentages. The strength analysis shows the results of research study which concludes that the mean, mode and median tool overall result are above 70% which proves that more development in sports tourism enhances its growth. Good governance has positive impact on sports tourism and more safety and security provided by government may enhance the growth in sports tourism and more tourists will come which encourage the growth of sports tourism industry. This study is of great importance to both academia and practitioners in the tourism Industry of Pakistan as less work has already been done in this field. Keywords : sports tourism, income generation, cross-culturing
关键词：sports tourism; income generation; cross-culturing