文章基本信息

标题：Factors affecting online shopping behavior of consumers in Pakistan
本地全文：下载
作者：Anum Tariq ; Basit Bashir ; Muhammad Adnan Shad 等
期刊名称：Journal of Marketing and Consumer Research
电子版ISSN：2422-8451
出版年度：2016
卷号：19
页码：95-100
语种：English
出版社：International Institute for Science, Technology Education
摘要：Online shopping trend is very popular now days. This process requires a medium for buying goods and services that is internet. There are many factors that can influence consumer’s online buying behavior. These factors may vary from individual to individual. Financial risk, product risk, Convenience, Non-delivery risk and return policies are key factors discussed in this study. Risk of losing money and financial details has depressing effect on online shopping behavior. . Product and convenience risk are essential and considerable risk issues for not shopping online.
其他摘要：Online shopping trend is very popular now days. This process requires a medium for buying goods and services that is internet. There are many factors that can influence consumer’s online buying behavior. These factors may vary from individual to individual. Financial risk, product risk, Convenience, Non-delivery risk and return policies are key factors discussed in this study. Risk of losing money and financial details has depressing effect on online shopping behavior. . Product and convenience risk are essential and considerable risk issues for not shopping online. Key words: Online shopping, Consumer behavior, Pakistan