文章基本信息

标题：An analysis of compulsive buying behavior: Questioning the role of marketing campaigns
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作者：Moin Ahmed Moon ; Hassan Rasool ; Saman Attiq 等
期刊名称：Journal of Marketing and Consumer Research
电子版ISSN：2422-8451
出版年度：2015
卷号：16
页码：97-101
语种：English
出版社：International Institute for Science, Technology Education
摘要：This study defines the concept of compulsive buying behavior on the basis of available research as a buying behavior that is continuous and repetitive and it is stimulated in result of some negative feelings or events. Then it highlights the significant predictors of compulsive buying behavior discussed in literature by different authors. Study also incorporates the role of marketing practices play in compulsive purchasing of a consumer. This study adopts a qualitative content analysis approach. Only journal articles are included in analysis. Study questions the role of marketing campaigns polices and strategies in promotion of compulsive buying behavior. This study underlay’s some reservations on the ethicality of the marketing campaigns. Future recommendations are also discussed in the end.
其他摘要：This study defines the concept of compulsive buying behavior on the basis of available research as a buying behavior that is continuous and repetitive and it is stimulated in result of some negative feelings or events. Then it highlights the significant predictors of compulsive buying behavior discussed in literature by different authors. Study also incorporates the role of marketing practices play in compulsive purchasing of a consumer. This study adopts a qualitative content analysis approach. Only journal articles are included in analysis. Study questions the role of marketing campaigns polices and strategies in promotion of compulsive buying behavior. This study underlay’s some reservations on the ethicality of the marketing campaigns. Future recommendations are also discussed in the end. Key Words: Compulsive Buying Behavior, Marketing Campaigns, Ethicality.