文章基本信息

标题：CONSUMER BEHAVIOUR IN TOURISM INDUSTRY OF PAKISTAN
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作者：Zohaib-ur-Rehman Muhammad Ashar Asdull
期刊名称：Journal of Marketing and Consumer Research
电子版ISSN：2422-8451
出版年度：2015
卷号：13
页码：60-69
语种：English
出版社：International Institute for Science, Technology Education
摘要：This study focuses on the consumer behavior (CB) in travel and tourism industry of Pakistan. The aim of this paper was to identify determinants that have an impact on consumer behavior in travel and tourism industry around Pakistan. This study deals with different determinants that will help to understand changing consumer behavior in travel and tourism industry. Literature is reviewed for this purpose. Simple random sampling technique is used to collect data from 50 respondents. The study reveals that growth in tourism industry of Pakistan can establish new ways of businesses in the country which ultimately leads to revenue generation, job opportunity and foreign investments.