文章基本信息

标题：Consumer Willingness toward Counterfeit Products in Pakistan: An Exploratory Study
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作者：Muhammad Nouman Shafique
期刊名称：Journal of Marketing and Consumer Research
电子版ISSN：2422-8451
出版年度：2015
卷号：9
页码：29-34
语种：English
出版社：International Institute for Science, Technology Education
摘要：The research explores the consumer willingness toward counterfeit products. The considered variables status consumption, novelty seeking, perceived risk and integrity. Attitude of consumers toward counterfeit products possess the positive relationship toward willingness of consumer to purchase counterfeit product but the perceived risk possess the negative relationship with consumer`s attitude. The status consumption and integrity also possess the negative relationship with the attitude toward counterfeit product. Novelty seeking holds the positive relationship with attitude.
关键词：Attitude toward counterfeit products; willingness to purchase counterfeit products; Perceived risk; status consumption; Integrity; and Novelty seeking.