文章基本信息

标题：Employer Branding: A Strategic Dimension for Employee Retention
本地全文：下载
作者：Manisha Singh ; Varsha Rokade
期刊名称：Journal of Marketing and Consumer Research
电子版ISSN：2422-8451
出版年度：2014
卷号：5
页码：44-49
语种：English
出版社：International Institute for Science, Technology Education
摘要：Employer branding is a long term strategy to manage perception and awareness of employees, potential employees and related stakeholders in regards of a particular organization. Employee brand is an organizational image which is in the mind of the current employees as a ‘great place to work’. Now the Employer Brand is a brand management in HR perspective to attain, attract, engage and retain employees of the firm. Employer brand is a strategy which helps to retain the employees and try to minimize the employee attrition in the organization.
关键词：Employer brand; organizations; Employee Retention; Attrition; Strategies