文章基本信息

标题：Consumer Loyalty on Online Administrations of Al-Arafah Islami Bank Ltd.
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作者：Sharmin Sultana ; Mohammad Masud Perves
期刊名称：European Journal of Business and Management
印刷版ISSN：2222-2839
电子版ISSN：2222-2839
出版年度：2016
卷号：8
期号：20
页码：15-26
语种：English
出版社：The International Institute for Science, Technology and Education (IISTE)
摘要：During these few decades an comprehensive improvement of internet based services, from small organizations to multi-organizations that are developing online services. Customers’ fulfillment with web managing an account in the Al-Arafah Islami Bank context has been an issue of considerable debate. This analysis tries to identify factors that determine customers’ satisfaction with online banking within the AIBL banking circumstance. The main way for the data collection was a questionnaire that was designed of a five point liker dimensions. Through this survey, the study determined important factors that would lead to customer satisfaction. Based on this it is recommended that more emphasis should be placed on targeting corporate and individual customers on improved service technology through involvement, seminars and symposium on the adoption of internet banking technologies as well as creating the desired satisfaction among the different customers. The survey starts with the earlier literature review to identify the influential service quality factors that affect customer satisfaction and to focus on other study area. Then there has detail information of AIBL. Quantitative study approach was applied to get better understanding of the current issue. Information presentation and investigation were finished by utilizing the MS Excel. At long last, the exchange and conclusion were shown by finding of overview inquiry's answers.This report is exhibited in a few sections in a successive way. At initially, highlighted the brief history of Al-Arafah Islami Bank Limited, its item and administrations. Here additionally depict about the routine and managing an account framework and obviously "Consumer loyalty on online administrations of Al-Arafah Islami Bank Ltd."
关键词：Online Services; Customer fulfillment; AIBL; Questionnaire.