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  • 标题:Eco-branding: A Way to Sustainable Business Opportunities in Bangladesh
  • 本地全文:下载
  • 作者:Shahriar Rahman ; Md. Mahbubul Haq
  • 期刊名称:European Journal of Business and Management
  • 印刷版ISSN:2222-2839
  • 电子版ISSN:2222-2839
  • 出版年度:2016
  • 卷号:8
  • 期号:9
  • 页码:14-22
  • 语种:English
  • 出版社:The International Institute for Science, Technology and Education (IISTE)
  • 摘要:Eco-branding is a market instrument which helps both companies and consumers achieving sustainable goals and contributing to environmental protection and amelioration. This study identified the background and conceptual aspects of eco-branding from the manufacturers’ as well as the consumers’ end. Besides, the awareness and the perceptions of the marketing of eco-branded products among the consumers in Bangladesh were examined through interviewing regular customers in Noakhali city. Moreover, some basic information on eco-branded products and the role of different stakeholders were collected through intensive market observations and literature review. From the survey, only 45% respondents are found aware of the eco-branded products but 75% respondents are willing to pay up to 20% extra for these products. A number of local and international companies are coming up with substantial amounts of eco-branded products in the local market of Bangladesh. It is evident that growing social and regulatory pro-environmental concerns are responsible for such changes in production strategies of manufacturers and consumption patterns of informed consumers. Eco-branding, though is in its infancy, has enormous potential to sustain in Bangladesh’s marketplace.
  • 关键词:Bangladesh eco-branding; Eco-label; Sustainable business; Eco-friendly business; Environmental protection.
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