文章基本信息

标题：INNOVATION IN MARKET: A CASE STUDY OF WAN LONG SKI RESORT
本地全文：下载
作者：Yan-ru WAN
期刊名称：Management Science and Engineering
印刷版ISSN：1913-0341
电子版ISSN：1913-035X
出版年度：2008
卷号：2
期号：4
页码：40-46
DOI：10.3968/j.mse.1913035X20080204.004
出版社：Canadian Research & Development Center of Sciences and Cultures
摘要：This paper addresses marketing aspect in Wan Long Ski Resort. Still now no researcher has ever written any thing on the nature of ski resort in China, so in this paper our effort is to integrae the Four P’s analysis of its own company to a get a good idea of where it currently stands and show that the nature of ski business is developement orented and it needs to do a market scan to see how their current condition measures up to the demand. finally, after comparing its current status with the results from the market research, Wan Long should decide what to change and how to implement those changes. Key words: Customer relationship, Ski industry, Blue Ocean strategy
其他摘要：This paper addresses marketing aspect in Wan Long Ski Resort. Still now no researcher has ever written any thing on the nature of ski resort in China, so in this paper our effort is to integrae the Four P’s analysis of its own company to a get a good idea of where it currently stands and show that the nature of ski business is developement orented and it needs to do a market scan to see how their current condition measures up to the demand. finally, after comparing its current status with the results from the market research, Wan Long should decide what to change and how to implement those changes. Key words: Customer relationship, Ski industry, Blue Ocean strategy