文章基本信息

标题：Analyzing R&D projects on health products
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作者：Eduardo Pinheiro Gondim de Vasconcellos ; Sérgio Nunes Muritiba ; Sally Muller Affonso Prado 等
期刊名称：RAI Revista de Administração e Inovação
印刷版ISSN：1809-2039
出版年度：2016
卷号：13
期号：3
页码：199-210
DOI：10.1016/j.rai.2016.06.001
出版社：Elsevier B.V.
摘要：Abstract The resources invested in research do not guarantee an immediate practical application. Companies and government increasingly seek mechanisms for prioritizing R&D projects appropriately when resources are insufficient. This study's objective was to develop and present a methodology used to evaluate the portfolio of research and help choosing the best investments in research. This methodology was applied at the Butanta Institute, in Brazil, an organization responsible for researching and developing, among other medicines, vaccines and other chemicals, Onco BCG, a medication for the treatment of bladder cancer. In the article, we present and analyze the methodology used at Butanta Institute. Conclusions show that literature on R&D portfolio management advises the use of risk and return criteria, when choosing among projects. In the case study of Butanta, the methodology of choice was based more on the customer's perspective.
关键词：R&D; Portfolio management; Technology strategy