摘要:The article examines the underlying conceptions of the practices of creativity embedded in the global copyright construction, and argues that there is a prevailing idealized image expressed in terms of individual and autonomous performance of “solitary geniuses”. This conception is an important part of what may be called a copyright ideology that increasingly has let the law develop into an industrial protection regulation rather than an incentive legislation for creation and innovation – despite the rhetorical functions of the “solitary genius”. The article contrasts the underlying conceptions of the “solitary genius” with an increasing call for the collaborative and contextual dependence for creativity that can be found the critical literature, particularly related to the Internet and digitization. The article discusses the globally homogeneous copyright that is focusing more and stronger protection with longer and longer terms of protection, in relation to a growing discourse on concepts of participation, crowdsourcing, Read / Write culture and the challenge this entails in terms of codifying emerging normative practices and social norms in law.