文章基本信息

标题：Advertisements Using Two Conflicting Objectives The Layout Optimization of Newssite-inserted
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作者：Maki Sakamoto ; Keiki Takadama
期刊名称：International Journal of Computer Information Systems and Industrial Management Applications
印刷版ISSN：2150-7988
电子版ISSN：2150-7988
出版年度：2013
卷号：5
页码：615-622
出版社：Machine Intelligence Research Labs (MIR Labs)
摘要：This paper proposes a new method to measure the effectiveness of w eb advertising. The goal of this study is to show the effective layout of advertisements on news website, which gives the best impression and gets the most attention at the same time. We pursue this goal by conducting experiments where the participants view a variety of page layouts of news w ebsites. The results of the experiment on the attention degree and the impression degree are analyzed from the view point of the multi-objective optimization. Our analyses revealed that the layouts inserting advertisement into the left-up layout achieved the better performance than those in the right-up position and inner-right layout, w hich are the current standard layout.
关键词：advertisement layout; news website; multi-objective ; optimization; subject experiment