期刊名称：International Journal of Computer Information Systems and Industrial Management Applications
印刷版ISSN：2150-7988
电子版ISSN：2150-7988
出版年度：2012
卷号：4
页码：530-536
出版社：Machine Intelligence Research Labs (MIR Labs)
摘要：This work, considering that Twitter is a "cultural phenomenon" in Brazil, aimed to identify the influence of Cognitive Absorption on intention to use the Twitter microblogging network. This follows from the fact that the Cognitive Absorption relates to the state of deep involvement of the user with an individual task performed with the support of Information Technology (IT), being a personal factor that contributes to the individual to understand the intentions and the use of information technology. Therefore, Agarwal and Karahanna highlight the Technology Acceptance Model (TAM), developed by Davis, to better understand and explain the attitudes and behaviors related to IT. Thus, through a descriptive study of quantitative nature, we investigated 434 Twitter users based on the model of Agarwal and Karahanna, which is performed through the analysis of structural equations, using the software SmartPLS v. 2.0. After identifying the suitability of all fit indexes tested for both constructs, and for the final model, it was found that cognitive absorption is statistically representative (0.756) and shown to be perfectly adequate for determining the intent of use Twitter in this type of IT.
关键词：Twitter; Cognitive Absorption; Intention to Use; ; Information Technology; Technology Acceptance Model (TAM); ; Structural Equations
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