文章基本信息

标题：Factors Influencing Individual Investor Behavior (The Case of the Karachi Stock Exchange)
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作者：Iqbal A. ; Usmani S.
期刊名称：South Asian Journal of Management Sciences
印刷版ISSN：2074-2967
出版年度：2009
卷号：3
期号：1
页码：15-26
出版社：Iqra University
摘要：The study of the investment decision process consists of economic perspectivesderived from the relationship between the lifestyle, demographic variable andbehavioral. Through this examination it has been analyzed that the behavioralvariables and utility maximization are taken together for a complete study.This study incorporated this concept by taking 30 variables from diversedecision criteria including contemporary concerns. The findings suggest thatan individual considers on the wealth maximization criteria on making theirstock purchase