文章基本信息

标题：Marketing Strategy Development Directions of Web Assortment in the Republic of Serbia
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作者：Jelena Končar ; Zita Petrović-Katai ; Goran Vukmirović 等
期刊名称：International Scientific Journal of Management Information Systems
印刷版ISSN：1452-774X
出版年度：2010
卷号：5
期号：1
页码：043-048
出版社：University of Novi Sad
摘要：Electronic commerce is a contemporary way of doing trade activities based on the use of information and communication technologies. In contemporary business conditions, trade faces numerous changes, which are mostly, before all, the result of market globalization, as well as information technology development. The Web assortment in electronic commerce is the key marketing instrument in a trade organization. The basic task of Serbian companies understands the need of tracking all the changes in the business environment on the global market with a view of meeting consumers requirements and needs. Business success of an e-commerce trader, besides other factors, greatly depends on the adequate choice of sales programs.
关键词：Market globalization; electronic commerce; Web assortment strategies; brand