文章基本信息

标题：Investigate Individual Features Insurer in Tend to Purchase the Insured Body Insurance (Case Study Branches and Agencies Alborz Insurance Company from the Perspective of Insurers)
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作者：Shahram Gilaninia ; Hosein Ganjinia ; Soghra Rezaei Iman Abadi 等
期刊名称：International Journal of Innovative Research in Science, Engineering and Technology
印刷版ISSN：2347-6710
电子版ISSN：2319-8753
出版年度：2013
卷号：2
期号：11
页码：6657
出版社：S&S Publications
摘要：WITH THE INCREASING COMPETITION BETWEEN INSURANCE COMPANIES IN THE FIELD OF GAINING ALARGER SHARE OF THE MARKET, THE MANAGERS OF THESE COMPANIES FORCED TO LOOKING FOR WAYS TO GAIN MORESATISFACTION AND LOYALTY OF THEIR CUSTOMERS. MEANWHILE THE ROLE OF EMPLOYEES IN INDUSTRY, IS NOT WORNFOR ANY ONE. SO WITH IDENTIFY THE INDIVIDUAL CHARACTERISTICS OF INSURER AND REVIEW ITS RELATIONSHIP WITHTEND TO PURCHASE INSURED, CAN DEVELOPED INSURANCE INDUSTRY AND PROVIDED A BETTER COMPETITIVEENVIRONMENT. IN THIS STUDY TOTAL PURPOSE IS DEVELOPMENT AND STABILITY INSURANCE INDUSTRY THAT IN ORDERTO REACH THIS PURPOSE WE SHOULD PAY TO ATTRACT, RETAIN AND LOYALTY OF THE INSURED. THIS PURPOSE ALSOBECOMES POSSIBLE WITH EXAMINING THE RELATIONSHIP BETWEEN INDIVIDUAL CHARACTERISTICS OF INSURER ANDTEND TO BUY INSURED.
关键词：GENDER; AGE; AMOUNT OF EDUCATION; BEHAVIOR; MANNER OF EXPRESSION; HONESTY