文章基本信息

标题：Communication Channel Preferences By Faculty Members For Faculty-Student Interaction
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作者：Nicole Yang Lai Fong ; Wan Idros Wan Sulaiman
期刊名称：Jurnal Komunikasi : Malaysian Journal of Communication
印刷版ISSN：2289-151X
电子版ISSN：2289-1528
出版年度：2011
卷号：27
期号：1
页码：133-145
出版社：Universiti Kebangsaan Malaysia
摘要：The most basic elements found within any educational settings are teach er s and stud ents (Dob ransky an d Fry mi er, 20 04 ). Many scholars have argued the importance of positive teacher- stu den t relation sh ips (Fry mier an d House, 20 00; Morgan ett , 1995; West, 1994), as well as the relationship between teacher- st ud en t relatio nsh ips and l earn ing (Ch ory an d McCro skey, 1999; Dobransk y and Frymier, 2004; Ellis, 2000). The impact of computer-mediated co mmun ication (CMC) in business and org anizati onal communicat ion has b een th e target of intense research, particularly since the 1990s (Keil and Johnson, 2002). The theoretical orientation builds on the assumption that face-to-face (FtF) communication possesses inherent characteristics that make it more appropriate than other channels, particularly channels that suppress too many of the FtF communication elements. However, Barnes (2003) proposed that the need to understand the impact of CMC on education is growing as technological advances offer more communication options. Therefore, this study focused on the faculty members' communication channel preferences in faculty-student interaction. The study employed the Social Presence Theory and Media Richness Theory as the theoretical framework. A survey method was used with the questionnaires distributed to 50 faculty members at the University of Tunku Abdul Rahman. It was found that FtF communication, which leads to higher level of social