文章基本信息

标题：PESAN KOMUNIKASI DALAM PENGGALANGAN DANA MELALUI WEBSITE
本地全文：下载
作者：Drina Intyaswati
期刊名称：Informasi
印刷版ISSN：0126-0650
电子版ISSN：2502-3837
出版年度：2016
卷号：46
期号：1
页码：73-86
语种：
出版社：Jurusan Ilmu Komunikasi Fakultas Ilmu Sosial Universitas Negeri Yogyakarta
摘要：A website is widely used as a means of fundraising (fundraiser) . The purpose of this study was to determine how the communication message conveyed in fundraising efforts through media website. By taking samples of the two types of websites as Fundraiser, wanted to also see each similarities and differences in communication strategies do. The analysis used is content analysis which analyzes the results of observations of the website Kitabisa.com and GandengTangan.org. Thus this type of research is qualitative descriptive. In conclusion there are similarities in general body of the message from both the website, there are differences in the nature of fundraising, and different from the long campaign period.