摘要:Development of critical thinking of the audience in the process of media education is inextricably linked with the analysis of media texts of different types of genres. Character Analysis is the analysis of the nature, motives, ideological orientations, behavior / action of media texts’ characters with use a variety of tasks that activate critical and creative thinking of students. As a result, students wrote stories on behalf of the heroes of the popular films of mass success. When the students were of this kind of writing, they sometimes unconsciously penetrated into the author's world of media text and psychology of the character. Practical mastering of media insight typology contribute and creative tasks offering the audience the possibilities to simulate various types of persons in the letters on behalf of the members of the audience of different age, level of education, artistic perception and taste, etc. An indicator of mastering the material can serve as the ability to identify with an imaginary "recipient" having one or another level of media reception.