文章基本信息

标题：Enhancing Brand Visibility by Identifying Influencers
本地全文：下载
作者：Anmol Jain ; Bhavya Sanghavi ; Rishabh Rathod 等
期刊名称：International Journal of Advanced Research in Computer Engineering & Technology (IJARCET)
印刷版ISSN：2278-1323
出版年度：2015
卷号：4
期号：4
页码：1558-1560
出版社：Shri Pannalal Research Institute of Technolgy
摘要：In this digital age, the influence of social media has crossed all bounds. Thus, it is necessary to understand and analyze the importance of social media in driving public thoughts. On the contrary, social media has provided a much needed impetus to brands in getting a valuable insight into customer preferences. Today, it is necessary for a brand to stay socially active, relevant and connected. Many brands face the problem in understanding and properly implementing social media into existing business policy. It is necessary for the brand to reach out to the influencers, which magnify the brand visibility to the widest possible audience. Precisely, our model accounts for the influence of the blogger, the standing of the blog site which published a specific blog post, and the impact of the post itself. This strategic information brings the brands closer to their social customers with an integrated solution. Further, our algorithm considers the Google page rank, the in-links and the alexa analysis that refine the existing models further. Our project gives a statistical analysis of various bloggers that can be used for brand monitoring, brand enhancing and brand advertising with the help of the calculated influence score.
关键词：Blog analysis; Social Media Influence