文章基本信息

标题：Philanthropic Fundraising of Higher Education Institutions: A Review of the Malaysian and Australian Perspectives
本地全文：下载
作者：Rohayati, Mohd Isa ; Najdi, Youhanna ; Williamson, John C. 等
期刊名称：Sustainability
印刷版ISSN：2071-1050
出版年度：2016
卷号：8
期号：6
出版社：MDPI, Open Access Journal
摘要：Currently, higher education institutions are facing rapidly rising costs and limitations in governmental funding. Accordingly, higher education institutions need sustainable forms of funding to operate effectively and remain competitive. In their attempts to identify causes and initiatives, world universities have paid more attention to philanthropic support. In their effort to raise funds, many institutions have grappled with questions of why donors give and what motivates donors to give. To address these questions, scholars must consider the influence of demographic and socio-economic characteristics, as well as internal and external motivational parameters on successful giving behaviour. However, much more attention has been paid to universities in Western countries and the United States. This study aims to review the factors influencing organizational philanthropic fundraising success and to gain an understanding of factors affecting donorsâ€™ giving decisions and perceptions of giving. This work focuses on donorsâ€™ giving to Malaysian and Australian public universities.
关键词：philanthropy; higher education institutions; donor; Malaysia; Australia