摘要:This research aims to get the description of cognitive dissonance of high educated young adult smokerwomen, such as the source of dissonance and how to lessen their dissonance. By qualitative research methodthrough depth interview with four research subjects, it is found out that logical inconsistency, general opinion,and past experience are the source of dissonance. Culture norm becomes the source of dissonance only on threesubjects. The way the four subjects lessen their cognitive dissonance are changing behavior element andincreasing cognitive element whereas changing cognitive element is only done by one subject.
关键词:cognitive dissonance; smoker women; young adulthood; high educated