文章基本信息

标题：Berpikir dan Berperilaku dengan Rasa
本地全文：下载
作者：Devi Kurniawati Homan
期刊名称：Humaniora
印刷版ISSN：2087-1236
出版年度：2013
卷号：4
期号：1
出版社：Bina Nusantara University
摘要：Article discusses the importance for a designer to understand about psychology and consumers’behaviors that act based on their feelings. Human as a complicated living creature has lot of feelings beforemaking a reaction. The reaction itself is based on their own feeling from their experiences or the others’ before.In our daily life, we think a lot based on our feelings. We associate a stimulus with an unconscious physical oremotional response. A designer often needs to make a promotion, branding, and campaign for a product orsomething else. So, it is important for designers to know their targets and behaviors. By understanding theirtarget behaviors, it is easier to predict or to design the reaction and response when the product or campaign islaunched. The understanding of the psychology study is important for a designer as well as understanding theother branch of study beside their own study about aesthetics. When the designer understands a lot of things,they can make a creative, good and useful visual communication
关键词：thoughts; behavior