文章基本信息

标题：Berakhirnya Kisah Manis Apple dan Samsung: Mengatasi Konflik Organisasi Eksternal Multidimensional dengan Komunikasi Organisasi Efektif
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作者：Elsye Rumondang Damanik ; Damianus Cosmas Bambang Mulyono ; Margana Wiratma 等
期刊名称：Humaniora
印刷版ISSN：2087-1236
出版年度：2013
卷号：4
期号：1
出版社：Bina Nusantara University
摘要：Conflict within an organization could occur in the context of personal communication and groupcommunication. It is not infrequently that multidimensional organizational conflict ultimately affects theperformance of a group as a whole. The purpose of this article is to discuss how the role of communication inresolving conflicts organizations external organizations. To focus on the subject matter, the writers conducted acase study discussion by using the concept of multidimensional organizational conflict (implemented in externalorganizational conflict) in terms of structural, procedural, and situational dimension through effectiveorganizational communication. Yet in this paper, the writers use two dimensions which are procedural andstructural dimension. In preparing this paper, the writers undertook a literature study and took a case of Appleand Samsung Electronics in a patent dispute. The results of this study show that effective communication isneeded between the organization and its environment; especially competitor organizations which have similarproducts with different names. Effective organizational communication which could be done is to mediatebetween organizations. By engaging different means of communication, the exchange of information that occursbetween them shall go well
关键词：multidimensional external organizational conflict; organizational communication