文章基本信息

标题：Pentingnya Penonton Aktif di Era Industri Televisi Indonesia Saat Ini
本地全文：下载
作者：Rahmat Edi Irawan
期刊名称：Humaniora
印刷版ISSN：2087-1236
出版年度：2013
卷号：4
期号：1
出版社：Bina Nusantara University
摘要：The study in this paper is motivated by the increasing reports or complaints against television deliveredto the Indonesian Broadcasting Commission (KPI). This paper aims to look at how the shift from a passiveaudience or spectators into an active audience or spectators in giving feedback on television shows that theyreceive, which is now starting to look also at the television audience in Indonesia. The methodology in this paperis literature study, to see how the exercise of some mass communication theories, particularly regarding to theimpact of television on the audience. Conclusions or the results of the study for this paper show that there is ashift from passive audience to active audience in the television industry in Indonesia today. In the past, manyobstacles, such as repressive regime, no choices of programs and television stations as well as the lack ofregulation and the regulator had made television audience in Indonesia become passive. While today, theempowering of the audience through various media and efforts made by KPI causes the condition changing, theaudience begins to be active. It is indicated by the increase of his/her critical stances, with a number ofcomplaints on the violation of regulations either through KPI or other mass media.
关键词：active audience; television industry era