文章基本信息

标题：Konsep Memory Systems dalam Iklan Diskon Ramadhan
本地全文：下载
作者：Elsye Rumondang Damanik, SE., M.Si
期刊名称：Humaniora
印刷版ISSN：2087-1236
出版年度：2011
卷号：2
期号：2
出版社：Bina Nusantara University
摘要：The purpose of the article is to discuss and reminiscence the concept of memory systems and its purposeof marketing activity. Information-processed activity related to marketing activity made this concept is importantto be discussed. To limit the problem discussion scope, the article will only discuss about human role asconsumer in marketing activity and also the effects of memory system in helping human being to precedeinformation related to marketing. In presenting the article, the writer had gathered data dan informationthrough literature study from books and information from mass media. The result is that is it important formarketers to understand information-processed stages by their consumers and how the seller optimize orperhaps manipulate the stages to win the market
关键词：memory systems; consumers; marketing