文章基本信息

标题：Kajian Visualisasi Iklan Layanan Masyarakat Sumpah Pemuda
本地全文：下载
作者：Tunjung Riyadi
期刊名称：Humaniora
印刷版ISSN：2087-1236
出版年度：2011
卷号：2
期号：1
出版社：Bina Nusantara University
摘要：Watching television advertising means accepting the message and understand the meaning of themessage from those impressions. With a fairly short duration, the audience is faced with the question ofunderstanding various aspects. The first aspect is the accessibility to the senses of the eye and ear and continuesto the senses understanding of meaning and sense and consideration. Semiotics is one approach tounderstanding television advertising where the ad itself as part of the marker system information. From thenature of information just to process an attempt "to seduce" the audience in this case is the prospect of acommercial nature. Message becomes differently if it is not commercial. There is no end goal of selling products,but simply pass on the positive message. This is what will be studied from a television ad social services with theyouth oath-theme. The review focused on the aspects of ease of understanding the visual language of scene afterwatching this public service advertisements.
关键词：television commercials; public service advertisements; youth oath