文章基本信息

标题：Instrumen Perilaku Konsumen sebagai Input Komunikasi Organisasi Eksternal
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作者：Elsye Rumondang Damanik, SE., M.Si
期刊名称：Humaniora
印刷版ISSN：2087-1236
出版年度：2011
卷号：2
期号：1
出版社：Bina Nusantara University
摘要：Towards information technology era, every organization is urged to be able to produce informationrelated to its environment in order to survive and to compete. Information gathering process stage will cause tonew concept as a basic for organization in its event planning. The purpose of the article is to acknowledgeinformation function related to consumer behavior as organization communication with the public, analyse,produce, and use it for the interest of organization’s working planning. Every data and information in the articlecome from literature study by processing information from books and mass media. The result of the article thatevery organization which aims to increase its quality and quantity performance and to compete continuouslymust understand the consumer behavior through message exchanging with the public which could be usedthrough personal communication strategy
关键词：information; communication; consumer behavior; public; organization