文章基本信息

标题：A Review on Personal Branding and Social Media
本地全文：下载
作者：Hossein Alipour ; Mehdi Hazrati Jahan ; Shahzad Jamaati-e-Somarin 等
期刊名称：Journal of Current Research in Science
印刷版ISSN：2322-5009
出版年度：2015
卷号：3
期号：6
页码：9-21
出版社：Islamic press
摘要：Brands are identifiable attributes, physical marks, emotional markers and cognitive triggers used to create a differentiated promise of future experiences based on prior offers of value through memories of prior product experience, or assumptions of future experiences based on the reputation of the product, provider or service. Personal branding is the process whereby people and their careers are marked as brands and it differs from reputation management and impression management with its purpose. It is directly intended to create an asset and brand equity that pertains to a particular person or individual. Usually branding efforts require extensive financial support for promotion to create brand awareness and afterwards brand loyalty. Social media, with its ideological and technological structure, gives the opportunity to the people to promote themselves as brands in a relatively cheap and efficient manner. The most important thing to be able to shape the corporate brand is to align your vision and values with the vision of the company. To be able to use your personal brand, you need to know who you are and what you hold to be true. It is important that in what extent the leader can use the personal brand to shape the corporate brand will be dependent of different positions and different companies. However, we believe that leaders within every sector have more or less ability to use their personal brand to shape the corporate brand.
关键词：distinctive; corporate; technological structure; personality; media