摘要:Entrepreneurship is the process related to discovering, evaluating and exploiting opportunities, by which new goods and services are created or provided. Concerning that tourism religious industry in many countries is representative of cultural identity of a country and one of the important resources of gaining foreign exchange. Therefore, identifying the entrepreneurial opportunities of construction industry in the field of religious tourism in the Holy City Mashhad is of a particular importance. Accordingly, the objective of the present study is to identify the entrepreneurial opportunities of construction industry in the field of religious tourism in the Holy city Mashhad. This descriptive research employs a survey method and its population includes elites of tourism business of the region including investors, service providers, in the tourism section, experts and managers related to the field of tourism business and also the owners of construction industry. To conduct the research, 286 participants were selected randomly as the sample. Reliability coefficient was reported as equal to 0.89 and its concurrent validity as equal to 0.79. The data analysis was conducted in two levels of descriptive and inferential statistics using SPSS software. The results indicate that paying attention to create new opportunities alongside the natural opportunities existing in the city result in job creation, increase in the domestic investment, and increase in foreign investment and at last it results in economic growth and growth in modern buildings and increase in tourists compared to other countries of the region.
关键词:opportunity identification; entrepreneurial opportunities; entrepreneurship; construction industry; religious tourism