文章基本信息

标题：The Applications and Translations of Pun in English Advertising
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作者：Guangqi Zhang
期刊名称：International Journal of English and Education
印刷版ISSN：2278-4012
出版年度：2014
卷号：3
期号：2
页码：23
出版社：Brahmaputra Publishing House
摘要：Advertisement makes use of the simplest language to express the most complexmeanings, meanwhile, the language charm in advertisement is fully displayed. Pun, as akind of rhetoric, is commonly used in advertising, which can make the languageimplicative, humorous, lively, and witty, and highlight the characteristics ofadvertisement. This paper elaborates the application in English advertising in the aspectsof homophonic, homographic, statement and grammatical pun. What’s more, thetranslation skills in English advertising are explored based on the four translationmethods, including literal translation, table-law respectively, sets translation andcompensation translation.
关键词：English advertising; pun; translation approaches