文章基本信息

标题：Research on Risk Propensity and Decision-making Satisfaction of Narcissistic Customer Investment Products based on Network Platform Questionnaire
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作者：Shuliang Lv ; Tiange Duan ; Lanying Du 等
期刊名称：International Journal of Security and Its Applications
印刷版ISSN：1738-9976
出版年度：2016
卷号：10
期号：5
页码：337-346
DOI：10.14257/ijsia.2016.10.5.32
出版社：SERSC
摘要：This study explores the differences of narcissistic customer financial investment in the bank's risk propensity and decision-making satisfaction. Studies have shown that overt narcissism customers have the higher degree of risk propensity. Investment professionals in overt narcissism and risk propensity between positive regulation effect is obvious, and overt narcissism and the degree of satisfaction with decision making is related; covert narcissism customer and risk propensity and decision-making satisfaction relationship is not significant and investment professionals in covert narcissism and risk propensity among regulatory role is not obvious. Covert narcissism and overt narcissism tendency and differences in risk decision satisfaction provide new ideas for the design and marketing of financial products.
关键词：Narcissism; Investment professionals; Risk preference; Decision ; satisfaction