文章基本信息

标题：Comprehensive Evaluation of Businesses Innovation and E-commerce in Small and Medium-sized Enterprises: An Empirical Analysis
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作者：Xiong Hu
期刊名称：International Journal of Hybrid Information Technology
印刷版ISSN：1738-9968
出版年度：2016
卷号：9
期号：2
页码：349-358
DOI：10.14257/ijhit.2016.9.2.31
出版社：SERSC
摘要：E-commerce as a new way of enterprise marketing ,it plays an important role in promoting small and medium enterprises to develop new markets, reduce production and management costs, improve productivity and so on. At the same time, the electronic commerce also helps small and medium enterprises to make full use of the flexible and quick advantages, and complete the upgrade of the flexible production .In this paper, we make a empirical analysis and try to find out the key factors that affect E-business performance in SMEs, the result shows that technical talents, leadership support, government policy, infrastructure and credit environment will have positive influence to E-business performance in enterprises.
关键词：Cooperative performance; E-business innovation; SMEs; Marketing ; strategy