文章基本信息

标题：Factorial Survey: Benefits, Applications and Practical Guidelines
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作者：Grigoryan L.K. ; Gorinova E.V.
期刊名称：Social Psychology and Society
印刷版ISSN：2221-1527
电子版ISSN：2311-7052
出版年度：2016
卷号：7
期号：2
页码：142-157
DOI：10.17759/sps.2016070210
出版社：Moscow State University of Psychology and Education
摘要：The article focuses on the application of the factorial survey design to social- psychological studies. The factorial survey is an experimental technique that allows testing hypotheses about causal relations. The key advantages of factorial survey are (1) higher external validity compared to classical laboratory experiments, (2) lower susceptibility to social desirability effects compared to classical survey approach, and (3) its ability to detect implicit determinants of social perception. Nevertheless, facto- rial survey design is rarely used in psychology. This work gives an introduction to the factorial survey design, describes its benefits and areas of application. Moreover, it gives practical guidelines on how to plan, conduct, and analyze the results of a factorial survey study, accompanied by examples from our own research. The research was supported within the framework of the Program for Basic Research of National Research University Higher School of Economics (HSE) in 2014- 2015.
关键词：factorial survey; experimental techniques in survey methodology; vi- gnette technique