文章基本信息

标题：Study on Optimum Peripheral Business Model in Pengerang, Johor
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作者：Mazlan Md Zahid ; Zulhilmi Muhammad Nasir
期刊名称：International Journal of Management Science and Business Administration
电子版ISSN：1849-5664
出版年度：2016
卷号：2
期号：2
页码：29-40
出版社：Inovatus Usluge Ltd.
摘要：The study discloses potential numbers of business models that could be instigated by the Pengerang people who keen to venture as peripheral traders. Secondary sources of data have been used due to the limitation and obstacles in collecting primary data. This paper indicates the optimum peripheral business model that can be potentially executed
关键词：Peripheral business; Demand and supply; Household expenditure; Business model