文章基本信息

标题：FEE -BASED ONLINE SERVICES : EXPLORING CONSUMERS’ WILLINGNESS TO PAY
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作者：Ye, L. Richard ; Zhang, Yue ; Nguyen, Dat-Dao 等
期刊名称：Journal of International Technology and Information Management
印刷版ISSN：1941-6679
出版年度：2004
卷号：13
期号：1
页码：12
出版社：California State University, San Bernardino
摘要：Many online service businesses are beginning to charge fees for services that they used to provide for free. It is unclear whether consumers are ready to embrace this practice. This study explores consumer attitudes toward fee-based online services. The results of the study indicate that consumers’ willingness to pay for online services is likely to be influenced by their perceived value of convenience these services provide, and by the extent to which they utilize these services. While consumers appear more willing to pay for services that are qualitatively better than free services, there is also indication that the belief remains strong among many that online services that were free in the past should remain free.
关键词：online; service; consumer; business; internet; market; revenue