文章基本信息

标题：Consumer Behaviour as Determined by Narcissism and Lack of Marital Satisfaction
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作者：Ramanpreet Kaur ; Anantdeep Kaur
期刊名称：The International Journal of Indian Psychology
印刷版ISSN：2349-3429
电子版ISSN：2348-5396
出版年度：2016
期号：6
页码：15
语种：English
出版社：REDSHINE Publication
摘要：Recent research in consumer psychology has tried to understand consumer behavior as influenced by society, media and needs of an individual. This paper draws on the empirical evidence that suggests that feelings of insecurity correlate with materialistic tendencies, and that materialistic people are less happy in relationships. The role of relationship satisfaction and narcissism in bringing materialistic tendencies to the fore in an individual has been examined in countless studies across the globe. It is understood that the materialists who seek happiness in possessions, not people, also exhibit narcissism along with relationship dissatisfaction and it is also established that unhappy people make good consumers. This paper throws light on how one’s relationship with their spouse can fuel materialistic desires in an individual and how narcissistic individuals seek external validation through consumption and show-off.