文章基本信息

标题：The Pricing Evolution in the Air Transportation Industry. Implication for the Romanian Tourism Sector in the Era of Globalization
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作者：Andreea Marin-Pantelescu
期刊名称：Academic Journal of Economic Studies
印刷版ISSN：2393-4913
电子版ISSN：2393-4933
出版年度：2016
期号：2
页码：88-99
语种：English
出版社：Editura Universitara
摘要：The globalization process involves the liberalization of the services and the air transportation industry is responsive to this reality. There is a developing tendency for global alliances and strategies in major airline companies. The globalization implies extending service networks in the whole world. Currently we are witnessing lower prices for domestic and foreign airline flights with benefits for the tourists’ business and leisure activities. The last minute offers and early booking prices provide a win-win situation, for the airline companies on one side and for the customers on the other side. The positive online reviews influence people buying decision because customers are more sensitive than ever to the services prices. Under this condition it is very interesting to see the evolution of pricing in the air transportation industry and the implication for the Romanian tourism sector.