文章基本信息

标题：The Consumer Response in the Value of Selling SMEs Products of Craftsman Nyamplung in Solo Raya, Central Java, Indonesia
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作者：Achmad Choerudin ; Murni Sulistyowati
期刊名称：International Journal of Research in Management, Science & Technology
印刷版ISSN：2321-3264
出版年度：2015
卷号：3
期号：4
出版社：Prannath Parnami Institute of Management & Technology, Hisar
摘要：The purpose of marketing research is to know the extent to which consumer acceptance levels to products SMEs the craft of nyamplung in Solo Raya, Central Java, Indonesia. The method of executed is survey on 30 respondents in college with random sampling techniques. The result of this survey give the finding that the average consumers do not know and interested to products craftsman nyamplung, especially because they had not been familiar in public. The market segment of a craftsman nyamplung is going to increase the presence of gifts, not only in the neighborhood of college but until the general public, to the need for marketing management a good
关键词：market research the value of selling; nyamplung