文章基本信息

标题：MATERIALISM, EXCESSIVE CONSUMPTION AND DEBT PROPENSITY: Shopping Behavior of Z Generation
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作者：André Gobbo ; Gabriella Depiné Poffo ; Talita dos Santos 等
期刊名称：Business and Management Review
印刷版ISSN：2047-0398
电子版ISSN：2047-0398
出版年度：2015
卷号：5
期号：1
页码：393-410
出版社：Global Research Society
摘要：A Geraçăo Z busca alcan.ar um estilo pr¨®prio por meio da aquisiçăo e acumulaçăo de bens e s.o estes valores materialistas que fazem com que os consumidores fortale.am seus desejos de consumo. Diante da ¨®tica do comportamento do consumidor este estudo objetiva analisar a rela..o entre materialismo, consumo excessivo e propens.o ao endividamento dos jovens da Geraçăo Z. Para isso foi realizada uma pesquisa explorat¨®ria e descritiva de abordagem quantitativa, com levantamento survey. A coleta de dados seguiu o m¨¦todo de question¨˘rio estruturado, aplicado a 400 adolescentes do munic¨Şpio de Blumenau (SC). Aos resultados da pesquisa foram aplicadas as an¨˘lises estat¨Şsticas: descritiva (m¨¦dia e desvio padr.o) e multivariadas (an ¨˘lise fatorial e correlaçăo de Spearman). A amostra dos jovens entrevistados obteve a m¨¦dia de idade entre 15 e 16 anos, com predominancia feminina e pais casados ou amigados, sendo a maioria dos jovens com conta banc¨˘ria e sem d¨Şvidas financeiras. A aplicaçăo da an¨˘lise fatorial nos construtos de materialismo, consumo excessivo e propens.o ao endividamen to de Richins e Dawson (1992), Moura (2005) e Wu (2006), prop.s a reduçăo de 11 para tr¨şs dimens.es. Por fim, a correlaçăo de Spearman, apresentou que vari¨˘veis deste estudo n.o possuem correlaçăo significativa com as vari¨˘veis idade e frequ¨şncia em guardar dinheiro dos entrevistados para que possam ser mais profundamente analisados
其他摘要：Z Generation seeks to achieve its own style through the acquisition and accumulation of goods and these materialistic values are responsible for making the consumers strengthen their consumer desires. This study aims through the consumer behavior perspective at analyzing the relationship between materialism, excessive consumption and debt propensity of the teenagers of Z Generation. For this, we conducted an exploratory and descriptive research with a quantitative approach and survey. Data collection followed the structured questionnaire method applied to 400 adolescents in the city of Blumenau (SC). Statistical analysis was applied to the search results: descriptive (average and standard deviation) and multivariate (factor analysis and Spearman correlation). The sample of the young respondents has an averaged aged between 15 and 16 years, with fema le, married or cohabiting parents predominance. Most of young people had no bank account or financial debts. The application of factor analysis in materialism constructs, excessive consumption and debt propensity by Richins and Dawson (1992), Moura (2005) and Wu (2006) proposed the reduction from 11 to three dimensions. Finally, the Spearman co rrelation showed that variables in this study have no significant correlation to the age and frequency in saving money of the respondents in order to be more deeply analyzed
关键词：Materialismo. Consumo Excessivo. Propens.o ao Endividamento. Comportamento do ; Consumidor. Gera..o Z
其他关键词：Materialism. Excessive Consumption. Debt Propensity. Consumer Behavior. Z Generation