文章基本信息

标题：BRAZILIAN INVESTMENTS ABROAD: THE CASE OF NATURA COMPANY
本地全文：下载
作者：Marcus Vinicius Sabino Nunes ; Márcia Batista da Fonseca
期刊名称：Business and Management Review
印刷版ISSN：2047-0398
电子版ISSN：2047-0398
出版年度：2015
卷号：5
期号：1
页码：186-197
出版社：Global Research Society
摘要：This research aims to conduct a case study on the company Natura Cosmetics SA, presenting the company's profile, which stands out for technological innovation related to sustainable development in the international market. This is a descriptive qualitative study, which obtained data from public agencies, such as the Central Bank, private companies and own company Natura. The results show the company's internationalization strategy and international operations for the years 2003 - 2013. It is noteworthy that some of the international investment company were unsatisfactory and failed to maintain, with a view to not feasible or economic dissatisfaction of the company. However, it is noticed that the experience at the international level for the compa ny Natura, figure as a strategic plan to expand markets
关键词：International market; Natura Cosmetics; International investments