文章基本信息

标题：COMMERCIALIZATION NETWORKS OF AMAZON NUT AT THE BORDER OF RONDÔNIA STATE IN BRAZIL AND THE PROVINCE OF BENI, IN BOLIVIA
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作者：Dissertação de Mestrado ; João Carlos Erpen ; Carlos André da Silva Müller 等
期刊名称：Business and Management Review
印刷版ISSN：2047-0398
电子版ISSN：2047-0398
出版年度：2015
卷号：5
期号：1
页码：08-23
出版社：Global Research Society
摘要：A Castanha da Amaz.nia se destaca por ser um produto cuja demanda no mercado na cional e internacional cresce significativamente. Esta pesquisa ¨¦ um estudo focado em Capital Social e Rede Social. Foram elencados os relacionamentos profissionais, as negociaçőes diretas, o networking, e as relaçőes sociais no compartilhamento e na troca de informaçőes, fazendo-se necess¨˘rio o aprofundamento no objetivo central dessas interligaçőes que se completam na busca do bem comum: realizar. A metodologia utilizada foi a sociometria um instrumen to de an¨˘lise que se apresenta na forma de um sociogram a. Para estabelecer definitivamente a configuraçăo dessas redes, buscou-se a Teoria dos Grafos a fim de ilustrar efetivamente como estas est.o interligadas. Este estudo, ap¨®s efetuar um Raios-X sobre a comercializaçăo de castanha na regi.o de Guajar¨˘ - Mirim/Rond.nia ¨C Brasil e Riberalta/Beni ¨CBol¨Şvia, tr¨˘s para futuras pesquisas uma contribuiçăo importante, uma vez que consegue demonstrar as profundas diferen.as existentes entre esses dois mercados
其他摘要：The Amazon Chestnut stands out for being a product whose demand in the domestic and international market grows significantly. This research is a study focused on Social Capital and Social Network. Were listed professional relationships, direct negotiations, networking, and social relations in the sharing and exchange of information, becoming necessary to seriously consider the central aim of these interconnections are complementary in the pursuit of th e common good conduct. The methodology used was sociometry an analytical tool that is in the form of a sociogram. To definitively establish the configuration of these networks, we sought to Graph Theory in order to effectively illustrate how these are interconnected. This study, after making one X-rays on the marketing of nuts in the region of Guajar¨˘-Mirim / Rond.nia - Brazil and Riberalta / Beni -Bolivia, back for future research an important contribution since it is able to demonstrate the profound differences between these two markets
关键词：Castanha da Amaz.nia. Capital Social. Rede Social. Teoria dos Grafos. Comercializaçăo
其他关键词：Amazon Chestnut. Social Capital. Social Network. Graph Theory. Marketing